
Three years ago, I was 27 stone. I needed a challenge bigger than the gym. Enter Nimsdai, an opportunity to climb with the best mountaineer in the world. The deal was simple: if I don't train, I'll be an embarrassment. Eleven stone lost and three summits with him later, we're ready for number four. This is the Seven Summits Challenge.
Tanzania, Africa
5,895m
The first. Proof of concept. Standing on the roof of Africa and realising this was only the beginning.
Argentina, South America
6,961m
The highest peak outside Asia. A brutal, technical climb that tested everything physically and mentally.
Antarctica
4,892m
The most remote mountain on earth. Antarctica strips everything back. No distractions. Just the mountain, the cold, and your own mind.




The first. Proof of concept. Standing on the roof of Africa and realising this was only the beginning.
The highest peak outside Asia. A brutal, technical climb that tested everything physically and mentally.
The most remote mountain on earth. Antarctica strips everything back. No distractions. Just the mountain, the cold, and your own mind.
People ask why someone running 87 people across multiple businesses spends weeks at altitude in extreme conditions. The answer is that the two things are not separate. The mindset that gets you up a mountain is exactly the mindset that closes deals and turns around distressed businesses.
You don't wait until everything is perfect before you start. You commit, then figure it out. That's how I approach acquisitions and how I approach mountains.
Every deal has a walk-away point. Knowing when to push and when to pull back is the difference between a great acquisition and a disaster. Mountains teach you that lesson fast.
Running 87 people across multiple businesses is uncomfortable. Climbing in -40C is uncomfortable. Both require you to stay calm, stay focused, and keep moving.
On a mountain, you can't delegate the hard parts. Neither can you in business, not really. The work you avoid is exactly the work that matters most.
Nimsdai Purja is one of the world's most accomplished mountaineers. With multiple Everest summits, first ascents, and a record for climbing the 14 highest peaks in just 6 months, he represents the absolute pinnacle of high-altitude mountaineering.
The opportunity to climb the Seven Summits alongside him isn't just about reaching peaks. It's about learning from the best. Every expedition is a masterclass in preparation, resilience, and execution.
Learn more at nimsdai.com
Jon shares updates on the Seven Summits journey alongside his business insights in the weekly newsletter. No filler. Just the real story.